The Best Tweets From the PRSA 2014 International Conference
Cooling temperatures and fall foliage mean one thing to public relations pros: the PRSA International Conference. This year’s conference, in case you hadn’t heard, was held in Washington, D.C., and it...
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Public Speaking Tips: 10 Keys to an Engaging Speech
Scudder during the session. Photo by Andrea Gils by Andrea Gils* “We all get butterflies before performance. The key is to get the butterflies to fly in formation.” – Virgil Scudder, president, Virigil...
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Ethics, Leadership and Accuracy: Amy Robach on her 20 Years in Journalism
Keynote speaker Roback in a 2008 photo via Wikimedia Commons author Gradient drift Television news journalist Amy Robach kicked off the PRSA 2014 International Conference as keynote speaker at the...
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Facebook Exec Mike Buckley on How PR Pros Can Use Data
by flickr user r2hox under CC BY-SA by Kristan Nicholson Besides being a devoted husband, father of two girls and member of the 40-something-man band “The Love Handles,” Mike Buckley is also VP of...
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Don’t Cry Over Ick: How Bleachable Moments Changed the Clorox Conversation
slide from presentation, Clorox & Ketchum One of the best sessions I attended at the PRSA 2014 International Conference was on how a 100+ year-old company launched a multi-media campaign to become...
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Being the Hybrid PR Professional
The young pro panel. Photo by Tressa Robbins The most successful public relations campaigns are cohesive, tackling traditional PR and digital and social marketing and advertising to reach targeted...
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Build a Framework for Better PR Measurement
flickr user Markus Grossalber under CC BY by Sharon Miller Showing the impact of your PR strategy is perhaps the most vital aspect of proving the effectiveness of your campaigns and growing your future...
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